# Business Analytics Overview

There are four categories of business analytics in Paigo: revenue recognition, profit margin analytics, usage-based cost insights and unit costs.

<table><thead><tr><th>Metric Name</th><th>Category<select multiple><option value="8651b141a8ea4f0ea8ba0f4ad7970ee4" label="Revenue Recognition" color="blue"></option><option value="681a5440a0954aed91e96e67a62e1014" label="Usage-based Cost" color="blue"></option><option value="4a1b4755dd094994ad84c3d9720a420c" label="Unit Cost" color="blue"></option><option value="cf29360ebc854211aa4c59990b99be65" label="Profit Margin" color="blue"></option></select></th></tr></thead><tbody><tr><td>Monthly Recurring Revenue</td><td><span data-option="8651b141a8ea4f0ea8ba0f4ad7970ee4">Revenue Recognition</span></td></tr><tr><td>Annual Recurring Revenue</td><td><span data-option="8651b141a8ea4f0ea8ba0f4ad7970ee4">Revenue Recognition</span></td></tr><tr><td>Monthly Growth Rate</td><td><span data-option="8651b141a8ea4f0ea8ba0f4ad7970ee4">Revenue Recognition</span></td></tr><tr><td>Net Revenue Retention</td><td><span data-option="8651b141a8ea4f0ea8ba0f4ad7970ee4">Revenue Recognition</span></td></tr><tr><td>Monthly Revenue</td><td><span data-option="8651b141a8ea4f0ea8ba0f4ad7970ee4">Revenue Recognition</span></td></tr><tr><td>Monthly Gross Margin</td><td><span data-option="cf29360ebc854211aa4c59990b99be65">Profit Margin</span></td></tr><tr><td>Monthly Contribution Margin</td><td><span data-option="cf29360ebc854211aa4c59990b99be65">Profit Margin</span></td></tr><tr><td>Monthly Contribution Margin (by Customer)</td><td><span data-option="cf29360ebc854211aa4c59990b99be65">Profit Margin</span></td></tr><tr><td>Monthly Contribution Margin (By Offering)</td><td><span data-option="cf29360ebc854211aa4c59990b99be65">Profit Margin</span></td></tr><tr><td>Monthly Total Cost</td><td><span data-option="681a5440a0954aed91e96e67a62e1014">Usage-based Cost</span></td></tr><tr><td>Monthly Fixed Cost</td><td><span data-option="681a5440a0954aed91e96e67a62e1014">Usage-based Cost</span></td></tr><tr><td>Monthly Variable Cost</td><td><span data-option="681a5440a0954aed91e96e67a62e1014">Usage-based Cost</span></td></tr><tr><td>Compute Cost (EKS)</td><td><span data-option="681a5440a0954aed91e96e67a62e1014">Usage-based Cost, </span><span data-option="4a1b4755dd094994ad84c3d9720a420c">Unit Cost</span></td></tr><tr><td>Compute Cost (EC2)</td><td><span data-option="681a5440a0954aed91e96e67a62e1014">Usage-based Cost, </span><span data-option="4a1b4755dd094994ad84c3d9720a420c">Unit Cost</span></td></tr><tr><td>Storage Cost (EBS)</td><td><span data-option="681a5440a0954aed91e96e67a62e1014">Usage-based Cost, </span><span data-option="4a1b4755dd094994ad84c3d9720a420c">Unit Cost</span></td></tr><tr><td>Storage Cost (S3)</td><td><span data-option="681a5440a0954aed91e96e67a62e1014">Usage-based Cost, </span><span data-option="4a1b4755dd094994ad84c3d9720a420c">Unit Cost</span></td></tr><tr><td>Archive Cost (EBS)</td><td><span data-option="681a5440a0954aed91e96e67a62e1014">Usage-based Cost, </span><span data-option="4a1b4755dd094994ad84c3d9720a420c">Unit Cost</span></td></tr><tr><td>Archive Cost (S3)</td><td><span data-option="681a5440a0954aed91e96e67a62e1014">Usage-based Cost, </span><span data-option="4a1b4755dd094994ad84c3d9720a420c">Unit Cost</span></td></tr><tr><td>Network Cost (VPC)</td><td><span data-option="681a5440a0954aed91e96e67a62e1014">Usage-based Cost, </span><span data-option="4a1b4755dd094994ad84c3d9720a420c">Unit Cost</span></td></tr></tbody></table>

See the chapters on each analytics category:

* [Usage-based Cost Insights](/business-analytics/usage-based-cost-insights.md)
* [Profit Margin Analytics](/business-analytics/profit-margin-analytics.md)
* [Product Unit Cost](/business-analytics/product-unit-cost.md)


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